My Introduction video - Shivani Chetty Fractional CMO

Shivani Chetty

2x exited founder + developer + fractional CMO
Amsterdam, NL I Working globally

Most "GTM engineers" just install tools, automate broken processes
and call it "revops"

I lead GTM strategy, build GTM teams, AND build the automation stack that executes

Trusted by founders across top networks

Affiliated with leading VC and talent communities

2× exited founder bringing operator-level marketing leadership to scaling companies.

Image shows my client key results 1. 35% increase Lead conversion increase Funnel redesign + CRM automation
Image shows my client key results 2. 40% increase SaaS Engagement Growth. AI-driven lifecycle marketing for B2B platform
Image shows my client key results 3. 60% increase Platform Adoption COVID pivot + SME focused solutions
Image shows my company key result 4. 100+ Global Team Scaled Remote team built across 4 continents
Image shows my client key result 5. 120% YoY Growth FinTech scaleup under fractional leadership
Video

"Shivani helped my FinTech scaleup achieve 120% YoY growth", founder EXE

I've worked with teams acrossSaaS • Martech • Digital Platforms • Startups

Why founders, investors and scaling companies hire me

Image shows reasons why founders, investors and scaling companies hire me. Reason 1. I've sat where you sit. 2x exited founder. I understand the pressure of building from zero.
Image shows reasons why founders, investors and scaling companies hire me. Reason 3. Global operator. Experience across Europe, US, Africa, and Asia. I help you scale anywhere.
Image shows reasons why founders, investors and scaling companies hire me. Reason 5. Team leader Built and mentored high performing, remote marketing teams across the globe.
Image shows reasons why founders, investors and scaling companies hire me. Reason 2. No marketing theater. I build systems that produce measurable revenue, not vanity metrics.
Image shows reasons why founders, investors and scaling companies hire me. Reason 4. Data driven Every decision is backed by analytics, real world testing, and ROI focus.
Image shows reasons why founders, investors and scaling companies hire me. Reason 6. AI-led growth First mover in integrating AI for personalization and scalable automation.

Services I offer

Image shows Services i offer. Service 1. Fractional CMO leadership. Full-stack marketing leadership without the overhead. Strategy, execution, and team management, combined all in one.
Image shows Services i offer. Service 3. Marketing operations & martech. CRM, analytics, and automation stacks that give you visibility into ROI and enable scalable growth.
Image shows Services i offer. Service 5. Global market expansion . Proven playbooks for entering and scaling in the EU, US, Africa, and Asia. Build distributed teams that deliver.
Image shows Services i offer. Service 2. GTM strategy & execution. End-to-end go-to-market plans tailored for your stage, market, and growth goals. From ICP to launch.
Image shows Services i offer. Service 4. AI-led growth integration. Leverage AI to automate personalization, optimize campaigns, and increase engagement without scaling headcount.
Image shows Services i offer. Service 6. Team building & mentorship. Build high performing, remote marketing teams that operate across time zones and deliver consistent results.
Image shows how clients and Shivani Chetty Fractional CMO work together 1. Fractional CMO retainer. 1 – 3 days per week. Full stack marketing leaders
Image shows how clients can work with Shivani Chetty Fractional CMO 2. Transformation engagements. 3 – 6 month growth projects. Fundraising prep, market entry, or turnaround
Image shows Services i offer. Service 2. GTM strategy & execution. End-to-end go-to-market plans tailored for your stage, market, and growth goals. From ICP to launch.

Industries I specialize in

Image the industry i specialize in 1. SaaS & tech
Image the industry i specialize in 2. AI & data platforms
Image shows the industry i specialize in 3. B2B services
Image shows the industry i specialize in 4. Digital commerce
Image shows the industry i specialize in 5. Global scaleups
Image shows the industry i specialize in 6. Platform business
Image shows the industry i specialize in 7. FinTech
Image shows the industry i specialize in 8. HealthTech

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Copyright 2026. Shivani Chetty Fractional CMO